Hypebeast -
24 Sep 2014 18:00

Storied German technical goods brand ACRONYM® is the star of a new editorial by Russian retailer Belief Moscow. Consistent with the moody, secretive aesthetics of the brand, the editorial takes to a sparse industrial setting for the photo set. Here ACRONYM's penchant hard- and softshell jackets, technical trousers and close-to-skin shirts take center stage, guised in minimalism but taking full advantage of premium materials. Lightweight options like the J40 are executed in mil-spec WR cotton, f...
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